How to Activate on Site Search Query Analytics

Activating on-site search query analytics can be a useful way to understand how users are interacting with your website's search functionality. By analyzing the search queries that users are entering, you can gain insights into what information or products they are looking for and whether they are able to find it on your site.

Here are some steps to activate on-site search query analytics:

1. Set up a tracking tool: You will need a web analytics tool such as Google Analytics, which can be used to track on-site search queries. If you are using a content management system like WordPress, you can also use plugins like Jetpack or Yoast SEO to track site search queries.

2. Enable site search tracking: Once you have set up the tracking tool, you need to enable site search tracking. In Google Analytics, go to the Admin section, select the relevant property, and click on the "View Settings" option. Scroll down to the "Site Search Tracking" section and toggle the switch to "On." Enter the query parameter used by your website's search function (e.g. "search" or "query") in the appropriate field.

3. Analyze the data: Once you have enabled site search tracking, you can start analyzing the data. In Google Analytics, go to the "Behavior" section, and click on "Site Search" and then "Search Terms" to see the search queries that users are entering on your site. You can also view metrics such as the number of searches, the average search depth (how many pages users visit after conducting a search), and the percentage of exits after a search.

4. Optimize your site search: Based on the insights gained from analyzing on-site search query analytics, you can optimize your site search to improve user experience. For example, you may identify common search queries that don't return any results and add new content or products to address those queries. You may also identify search terms that result in high exit rates and consider improving the search results for those terms.

Overall, activating on-site search query analytics is a valuable way to gain insights into user behavior and optimize your website's search functionality.