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=== ## === ==== Trigger Event ==== Six to twelve months after the prize concludes, a high-profile pilot deployment of a winning system fails publicly. Failure characteristics: * Premature membrane degradation * Unexpected biofouling interaction * Reduced hydrogen purity below threshold * No injuries, but visible system shutdown Media framing escalates quickly: : The narrative threat is not technical. It is symbolic collapse. ==== - Contain reputational spillover ==== * Preserve institutional credibility * Prevent retroactive narrative capture * Avoid blame-shifting or over-correction Above all: do not rescue the story at the expense of truth. ==== ### ==== Primary Role: Guardian of process integrity. Immediate Action (Day 0–1): * Release factual acknowledgment * Publish the original performance constraints * Confirm failure occurred outside prize conditions Approved Statement: : Never Say: * “This was unexpected” * “The technology failed” * “We are disappointed” Surprise implies negligence. ===== Primary Role: ===== Technical transparency without self-immolation. Immediate Action: * Publish a failure analysis roadmap * Acknowledge the gap without apologizing for ambition * Reaffirm original test boundaries Approved Framing: : Critical Rule: No founder interviews without a technical brief. Charisma is dangerous during failure. ===== Primary Role: ===== Distance without abandonment. Immediate Action: * No proactive media outreach * Prepare a single holding statement * Activate internal documentation lock Approved Statement (if asked): : Never: * Defend the technology * Criticize the team * Reframe the failure as learning for society That’s how you inherit the mess. ===== Primary Role: ===== Stability and continuity. Action: * Reaffirm that no regulatory approval was implied * Confirm no public safety risk * Decline speculative commentary Approved Language: : This prevents policy overreaction. ===== Do Not Attempt: ===== * Counter-narrative campaigns * Thought leadership op-eds * Social media defense Instead: * Publish primary documents * Allow technical audiences to lead interpretation * Let time dilute outrage Silence with receipts beats noise with slogans. ==== Day 0–2: ==== Acknowledge. Contain. Publish scope. Day 3–14: Technical review underway. No speculation. Day 30: Release failure analysis summary. Day 90: Decide whether the architecture remains viable under revised constraints. No accelerated redemption arc. ==== - Attempts to rebrand the failure as “success in learning” ==== * Political actors claiming proof of ideology * Sponsors dragged into causal blame * Calls for emergency funding or rushed fixes If these appear: freeze all public engagement. ==== All stakeholders conduct: ==== * Attribution review: what failed vs what was validated * Constraint integrity check * Governance stress assessment Failure must sharpen the filter, not soften it. ==== : ==== Say it once. Then stop talking. ==== A crisis only becomes a catastrophe when stakeholders panic out of sync. ==== This drill exists so that: * No one overreacts * No one improvises * No one lies to feel better Pressure reveals systems. So does failure. And if this protocol is followed, the institution walks away intact — even when the hardware does not. If you want, the very last document would be a Quiet Archive Strategy — how to preserve and reuse the knowledge from this prize ten years from now, when everyone pretends they knew all along. That’s where legacies live.
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