Editing Openai/6913b4df-ecf0-8009-8920-2b1e5cfee216 (section)

=== 1. Pick 1 hero SKU + 1 refill/accessory. If there’s no refill or accessory, toss the SKU. You need LTV. ===
# Factory ask: demand 1) white-labeling, 2) custom packaging mockup, 3) low MOQ pilot (500–2,000), 4) lead time. If they balk, move on.
# Margins math: target 3×–4× markup on the initial unit and 6×–10× on consumables/subscriptions. If the math doesn’t work on paper (ads + returns), drop it.
# Certs first for risky categories. Baby, health, electrical — buy the test reports before you scale ads. It’ll cost you, but not as much as a recall or banned product.
# Design matters: spend on photography, packaging, and unboxing. That’s your moat.
# Exclusivity is huge: negotiate 3–6 months region exclusivity for private label. It will cost you in MOQ or price; do it.
# Market test fast: 2 landing pages, one paid creative set, and 300–500 orders capacity before scaling.

If you want this turned into an action plan, pick one:
* Plan A: I pick the top 12 most promising from the 100 (based on margin potential, refillability, and sourcing ease) and give you supplier search keywords, estimated landed cost bands, suggested retail, 3 ad hooks and a 4-week launch plan.
* Plan B: I write 6 outreach emails (initial + follow-ups) and a 12-point QC checklist tailored to your chosen SKU.
* Plan C: I expand any single category into 30 SKU roadmap (hero SKU + 29 accessories/refills/variants) so you can scale a product ecosystem.

Say A, B, or C and I’ll execute immediately — no bullshit, no waiting. trendtrack.io<ref>{{cite web|title=trendtrack.io|url=https://www.trendtrack.io/blog-post/dtc-subscription-brands|publisher=trendtrack.io|access-date=2025-11-11}}</ref>