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===== 🧠 三、廣告語的心理策略 ===== 這種語句設計其實運用了「二元對立」心理學技巧(binary framing): * 把人分成兩種使用習慣:「喜歡即興 vs 喜歡查證」 * 讓使用者在看到對比後,自然認同自己「比較理性、愛研究」 * 進而提升轉換率(點擊下載或使用) 這種做法在科技產品行銷中非常常見,例如: : 「Apple 讓你創作,Microsoft 幫你辦公。」 : 「Instagram 給你美感,LinkedIn 給你人脈。」
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