Editing Openai/7ac35a1d-067a-425d-a18f-ef913eac191d (section)

===== Strategic Focus: =====
# B2B Licensing Model: Prioritize the B2B licensing model to leverage existing networks, achieve faster market penetration, and establish a stable revenue stream. This approach reduces customer acquisition costs and leverages the credibility of healthcare practitioners to build your brand.
# DTC Model: Treat the DTC model as a secondary focus. Conduct small-scale pilots to validate the market and gather consumer insights without significant upfront investment. Use success in the B2B model to enhance the DTC offering's credibility and attractiveness in the future.

By prioritizing the B2B licensing model, you can build a solid foundation, generate predictable revenue, and create a network of advocates that will support future expansion into the consumer market. This strategic approach mitigates risks and maximizes the potential for long-term success.