Editing Openai/7ac35a1d-067a-425d-a18f-ef913eac191d (section)

===== B2B Licensing Model: =====
* Targeted Outreach: Marketing efforts can be more targeted and cost-effective when focusing on healthcare professionals who already understand the value of personalized healthcare and have a clear need for your systems.
* Referral Networks: Satisfied practitioners can become advocates, referring other practitioners and expanding your reach organically.

DTC Model:
* Broad Marketing Efforts: Reaching a wide consumer audience requires broad marketing campaigns, often resulting in higher customer acquisition costs. Consumers need more convincing and education about the benefits of personalized healthcare.