Editing Openai/69605cd8-e26c-8009-a301-c09ef6823e4d (section)

==== 2. Shame-Free Help – Anonymous Crisis Utility App ====

What it is:
A brutally anonymous app where people ask for help with things they’re ashamed of admitting anywhere else.

Use cases:
* “I haven’t paid rent in 3 months—what do I do tonight?”
* “I’m addicted, lying to everyone, and need a plan that doesn’t involve rehab”
* “I’m about to get fired tomorrow—help me survive the next 72h”

Key twist:
No therapy talk. No moralizing.
Only actionable, survival-grade playbooks.

Why it wins:
* Massive unmet demand
* Extreme retention
* Users pay because dignity is on the line

Million path:
Subscriptions + crisis packs + B2B licensing (employers, insurers later)