Editing Openai/68d00b23-a560-8003-a619-5a3685201066 (section)

=== The Six Hook Archetypes ===

Each archetype = contrast + curiosity loop.
You only have ~5 seconds, so the job of the hook is:
Show a contrast (what the viewer thinks vs. the surprising reality).
Create an unresolved loop (viewer feels they must stay to see the answer).

==== 1. The Fortune Teller ====

Formula:
Current Reality (A) → New Future (B)
Position: “This thing will change the future of ___.”

Tactical Steps:
State what people do/think today.
Hint at a surprising or disruptive change.
Suggest they’ll see how that change unfolds.

Examples (general):
“This tiny gadget is about to replace your iPhone.”
“We’re witnessing the future of how people eat at restaurants.”
“In 5 years, nobody will [do current habit] the way we do today.”

==== 2. The Experimenter ====

Formula:
“I tried X → Here’s what happened.”
Peer-to-peer, live demo, experiment unfolds in real time.

Tactical Steps:
Set a baseline (pain point or common way).
Try a new tool/method.
Show surprising results.

Examples (general):
“I drank only coffee for 7 days. Here’s what happened to my body.”
“I built a business in 24 hours using only AI.”
“This 11-step process will prove if this robot actually works.”

==== 3. The Teacher ====

Formula:
“You’re doing it wrong → Here’s how to do it right.”
Teacher → student dynamic.

Tactical Steps:
Identify a mistake learners make.
Show a method/lesson that solves it.
Explain why it works.

Examples (general):
“3 mistakes you’re making with your resume (and how to fix them).”
“Here’s the fastest way to double your reading speed.”
“This is the right way to breathe during workouts.”

==== 4. The Magician ====

Formula:
“Look at this!” → Visual/linguistic stun → then roll into story.
Uses surprise visuals, sounds, cuts, props, or ongoing activity.

Tactical Steps:
Pick a scroll-stopping visual or sound.
Pair it with a simple attention-grabbing phrase.
Transition to the main point.

Examples (general):
[Shows a banana turning into a phone] “What you just saw isn’t fake…”
“Check this out…” [cuts to shocking visual]
[Doing makeup while talking] “Let me tell you why this matters…”

==== 5. The Investigator ====

Formula:
“You don’t know this secret → I’ll reveal it.”
Creates intrigue around hidden/forgotten/unknown knowledge.

Tactical Steps:
Frame an unknown or secret.
Position yourself as the one revealing it.
Promise surprising insight.

Examples (general):
“The hidden reason Tesla cars are cheaper to build.”
“This Japanese city hides something no one talks about.”
“The marketing trick your favorite brands don’t want you to know.”

==== 6. The Contrarian ====

Formula:
“Everyone says X → I say the opposite.”
Directly confronts conventional wisdom.

Tactical Steps:
Identify a common belief in your niche.
State your disagreement boldly.
Offer alternative perspective.

Examples (general):
“Counting calories is actually making you fat.”
“Stop saving money — it’s the worst way to get rich.”
“The productivity hack everyone swears by? It’s killing your focus.”