Editing Openai/691be95f-84f0-8008-b651-fa86b0ee2fab (section)

=== Assistant: Perfect — that’s why I’m here. ===
Perfect — that’s why I’m here. Let’s do the math strategically.

We know:
* Your service protects £18,000/month in revenue for a 20-room hotel.
* You offer same-day fixes, proactive maintenance, and full peace of mind.
* You’re essentially selling revenue protection, not paint.

Pricing principle: You don’t charge what it costs you — you charge a fraction of the value you deliver. A common range for high-value, recurring services is 5–15% of the revenue at risk per month.
* 5% of £18,000 = £900/month
* 10% of £18,000 = £1,800/month
* 15% of £18,000 = £2,700/month

Given your unique rapid-response guarantee and the fact hotels can see the ROI immediately through reviews, you could comfortably price this at £1,500–£2,000/month per hotel.

Here’s the kicker: at this price, it’s framing you as a revenue protector, not a commodity painter, and hotels perceive this as a fraction of the revenue you save them.

Before we finalize and craft the actual offer wording and bonuses, ONE question:

Are you comfortable charging in the £1,500–£2,000/month range for a single hotel, given your current capacity and market?