Editing Openai/6964e057-648c-8003-9603-b6edfa32accd (section)

==== Primary Hero Image Concept ====

===== “Precision Inside the Build” =====

!https://www\.blackburne\.com\.au/wp\-content/uploads/2023/01/one\_inbody\-2560x1400\-1\.jpeg<ref>{{cite web|title=https://www\.blackburne\.com\.au/wp\-content/uploads/2023/01/one\_inbody\-2560x1400\-1\.jpeg|url=https://www.blackburne.com.au/wp-content/uploads/2023/01/one_inbody-2560x1400-1.jpeg|publisher=blackburne.com.au|access-date=2026-01-15}}</ref>
!https://d3q01gc7kwv7n6\.cloudfront\.net/images/sites/newsroom/cards/Shaftliner\-XP\-Elevator\_Shaftwall\-V2\_1280x500\.png<ref>{{cite web|title=https://d3q01gc7kwv7n6\.cloudfront\.net/images/sites/newsroom/cards/Shaftliner\-XP\-Elevator\_Shaftwall\-V2\_1280x500\.png|url=https://d3q01gc7kwv7n6.cloudfront.net/images/sites/newsroom/cards/Shaftliner-XP-Elevator_Shaftwall-V2_1280x500.png|publisher=d3q01gc7kwv7n6.cloudfront.net|access-date=2026-01-15}}</ref>
!https://milburnflooring\.com/wp\-content/uploads/2022/12/lvt\-flooring\-installation\-scaled\.jpg<ref>{{cite web|title=https://milburnflooring\.com/wp\-content/uploads/2022/12/lvt\-flooring\-installation\-scaled\.jpg|url=https://milburnflooring.com/wp-content/uploads/2022/12/lvt-flooring-installation-scaled.jpg|publisher=milburnflooring.com|access-date=2026-01-15}}</ref>
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===== Core Idea =====

A clean, mid-construction interior of a high-rise apartment building in metro Perth, showing multiple trades at different completion stages within a single cohesive scene. The image communicates scale, order, and capability rather than chaos.

===== Visual Composition (What the Image Shows) =====

Setting
* Interior level of a high-rise apartment building
* Long corridor or open apartment space with natural light
* Visible concrete slab ceilings, structural columns, and window glazing

Trade Representation (Subtle but Clear)
* Plasterboard - Installed walls and ceilings with clean joints - One section visibly taped and stopped (unfinished but neat)
* Flooring - Section of exposed slab transitioning into finished flooring
* Vinyl Flooring - Vinyl planks or sheets installed in one zone - Installer tools nearby (roller, adhesive bucket, straight edge) — tidy and intentional

Workers (Optional but Powerful)
* 1–2 tradespeople maximum
* Full PPE: helmet, high-vis, boots
* Action shots: measuring, aligning vinyl, checking wall finish
* Faces not dominant — focus is on process and precision

===== Style & Mood =====
* Commercial, calm, controlled
* No clutter, no mess piles, no random tools
* Neutral palette: concrete greys, soft whites, muted blacks
* Natural daylight preferred over harsh site lighting
* Premium finish even in “work-in-progress” areas

===== Brand & Website Performance Considerations =====

Negative Space (Critical)
* Left or right third of image intentionally clean
* Plain wall, corridor fade, or softly blurred background
* Allows overlay text like: > High-Rise Interior Trade Specialists > Plasterboard · Flooring · Vinyl

Depth & Scale
* Strong leading lines (corridor perspective)
* Visual depth that suggests large-scale operations, not small jobs