Editing Openai/6964e057-648c-8003-9603-b6edfa32accd (section)

=== Assistant: Below is a refined creative response and visual concept direction you can hand directly to a designer, photographer, or… ===
Below is a refined creative response and visual concept direction you can hand directly to a designer, photographer, or AI-image creator. It translates your brief into one clear hero concept, plus alternates, with practical execution notes to ensure the result looks tier-one, commercial, and credible for Perth high-rise construction.

==== Primary Hero Image Concept ====

===== “Precision Inside the Build” =====

!https://www\.blackburne\.com\.au/wp\-content/uploads/2023/01/one\_inbody\-2560x1400\-1\.jpeg<ref>{{cite web|title=https://www\.blackburne\.com\.au/wp\-content/uploads/2023/01/one\_inbody\-2560x1400\-1\.jpeg|url=https://www.blackburne.com.au/wp-content/uploads/2023/01/one_inbody-2560x1400-1.jpeg|publisher=blackburne.com.au|access-date=2026-01-15}}</ref>
!https://d3q01gc7kwv7n6\.cloudfront\.net/images/sites/newsroom/cards/Shaftliner\-XP\-Elevator\_Shaftwall\-V2\_1280x500\.png<ref>{{cite web|title=https://d3q01gc7kwv7n6\.cloudfront\.net/images/sites/newsroom/cards/Shaftliner\-XP\-Elevator\_Shaftwall\-V2\_1280x500\.png|url=https://d3q01gc7kwv7n6.cloudfront.net/images/sites/newsroom/cards/Shaftliner-XP-Elevator_Shaftwall-V2_1280x500.png|publisher=d3q01gc7kwv7n6.cloudfront.net|access-date=2026-01-15}}</ref>
!https://milburnflooring\.com/wp\-content/uploads/2022/12/lvt\-flooring\-installation\-scaled\.jpg<ref>{{cite web|title=https://milburnflooring\.com/wp\-content/uploads/2022/12/lvt\-flooring\-installation\-scaled\.jpg|url=https://milburnflooring.com/wp-content/uploads/2022/12/lvt-flooring-installation-scaled.jpg|publisher=milburnflooring.com|access-date=2026-01-15}}</ref>
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===== Core Idea =====

A clean, mid-construction interior of a high-rise apartment building in metro Perth, showing multiple trades at different completion stages within a single cohesive scene. The image communicates scale, order, and capability rather than chaos.

===== Visual Composition (What the Image Shows) =====

Setting
* Interior level of a high-rise apartment building
* Long corridor or open apartment space with natural light
* Visible concrete slab ceilings, structural columns, and window glazing

Trade Representation (Subtle but Clear)
* Plasterboard - Installed walls and ceilings with clean joints - One section visibly taped and stopped (unfinished but neat)
* Flooring - Section of exposed slab transitioning into finished flooring
* Vinyl Flooring - Vinyl planks or sheets installed in one zone - Installer tools nearby (roller, adhesive bucket, straight edge) — tidy and intentional

Workers (Optional but Powerful)
* 1–2 tradespeople maximum
* Full PPE: helmet, high-vis, boots
* Action shots: measuring, aligning vinyl, checking wall finish
* Faces not dominant — focus is on process and precision

===== Style & Mood =====
* Commercial, calm, controlled
* No clutter, no mess piles, no random tools
* Neutral palette: concrete greys, soft whites, muted blacks
* Natural daylight preferred over harsh site lighting
* Premium finish even in “work-in-progress” areas

===== Brand & Website Performance Considerations =====

Negative Space (Critical)
* Left or right third of image intentionally clean
* Plain wall, corridor fade, or softly blurred background
* Allows overlay text like: > High-Rise Interior Trade Specialists > Plasterboard · Flooring · Vinyl

Depth & Scale
* Strong leading lines (corridor perspective)
* Visual depth that suggests large-scale operations, not small jobs

==== Mobile Version (Cropped, Not Re-designed) ====

!https://assets\.newatlas\.com/dims4/default/cb1419e/2147483647/strip/true/crop/720x480%2B0%2B300/resize/1200x800%21/format/webp/quality/90/?url=https%3A%2F%2Fnewatlas\-brightspot\.s3\.amazonaws\.com%2Farchive%2FMAD\_CLOUD\_CORRIDOR\_4\.jpg<ref>{{cite web|title=https://assets\.newatlas\.com/dims4/default/cb1419e/2147483647/strip/true/crop/720x480%2B0%2B300/resize/1200x800%21/format/webp/quality/90/?url=https%3A%2F%2Fnewatlas\-brightspot\.s3\.amazonaws\.com%2Farchive%2FMAD\_CLOUD\_CORRIDOR\_4\.jpg|url=https://assets.newatlas.com/dims4/default/cb1419e/2147483647/strip/true/crop/720x480%2B0%2B300/resize/1200x800%21/format/webp/quality/90/?url=https%3A%2F%2Fnewatlas-brightspot.s3.amazonaws.com%2Farchive%2FMAD_CLOUD_CORRIDOR_4.jpg|publisher=assets.newatlas.com|access-date=2026-01-15}}</ref>
!https://www\.flooringinc\.com/media/magefan\_blog/2021/10/COREtec\-Galaxy\-Plus\-722\-Rigid\-Core\-Vinyl\-Planks\.jpeg<ref>{{cite web|title=https://www\.flooringinc\.com/media/magefan\_blog/2021/10/COREtec\-Galaxy\-Plus\-722\-Rigid\-Core\-Vinyl\-Planks\.jpeg|url=https://images.openai.com/thumbnails/url/Xu5-yXicu5mZUVJSUGylr5-al1xUWVCSmqJbkpRnoJdeXJJYkpmsl5yfq5-Zm5ieWmxfaAuUsXL0S7F0Tw5MSXWpSMoOiijKDi10DkmpcC-L90zXrTBwiqxKzS4IzQooyDN0LM9384uISMxJNA9VKwYAfnsnIg|publisher=images.openai.com|access-date=2026-01-15}}</ref>
!https://angelamariemade\.com/wp\-content/uploads/2023/02/How\-to\-build\-a\-wall\-in\-existing\-home\-8098\-3\-1\.jpg<ref>{{cite web|title=https://angelamariemade\.com/wp\-content/uploads/2023/02/How\-to\-build\-a\-wall\-in\-existing\-home\-8098\-3\-1\.jpg|url=https://angelamariemade.com/wp-content/uploads/2023/02/How-to-build-a-wall-in-existing-home-8098-3-1.jpg|publisher=angelamariemade.com|access-date=2026-01-15}}</ref>

Crop Strategy
* Vertical focus on one trade interaction (e.g. vinyl flooring install)
* Background still clearly commercial and high-rise
* Keep one clean vertical wall edge for text overlays
* Avoid wide empty ceilings in mobile crop

==== Optional Alternate Concepts (Strong Backups) ====

===== Option A — “Sequential Excellence” =====

Three zones in one frame:
# Bare slab + framed walls
# Installed plasterboard
# Finished vinyl flooring

Communicates end-to-end capability without saying it.

===== Option B — “Perth Context Subtlety” =====

Interior foreground with:
* Glimpse of Perth skyline or cranes through glazing
* Instantly local, without being literal or tourist-style

==== What to Explicitly Avoid ====

🚫 Residential homes or townhouses
🚫 Messy sites or demolition visuals
🚫 Overcrowded workers
🚫 Cheap stock-photo lighting
🚫 Hard branding or logos embedded into the image

==== Technical Execution Checklist (For Designer / Photographer / AI Prompt) ====
* Desktop: 1920 × 900 px minimum
* Mobile: 1080 × 1350 or 1080 × 1920
* Format: JPG or PNG, web-optimised
* Lighting: Natural or soft diffused
* Finish: Sharp, professional, scalable for 5–10 years

==== One-Sentence Brand Message This Image Conveys ====

: We deliver clean, precise interior trade solutions at scale — inside Perth’s largest apartment builds.

If you’d like, next steps I can:
* Write a ready-to-use AI image generation prompt
* Mark up exact text-safe zones for your web designer
* Propose 3 headline options matched to this hero image
* Help select between people-focused vs architecture-focused variants

Just tell me how you plan to produce the image (AI, photographer, stock + edit).