Editing Openai/69374065-ee1c-800b-89b3-c8fcdc20db1a (section)

=== Assistant: Below is a response you can send that is clear, non-technical, and focused directly on what the person cares about: ===
Below is a response you can send that is clear, non-technical, and focused directly on what the person cares about:
raising money, demonstrating impact, and connecting with real users.
It also positions StratML as practical infrastructure rather than an abstract standard.

==== Thanks for your thoughtful questions. Here’s how StratML can help an organization like yours advance its mission and raise funds more effectively: ====
# Funders increasingly expect clarity, transparency, and measurable outcomes.
StratML (ISO 17469-1 & -2) is simply an open, machine-readable way to express your mission, goals, objectives, and performance metrics. It allows you to show donors and institutional funders—quickly and unambiguously—what you intend to accomplish and how you will know you’ve succeeded.
That level of clarity is a significant fundraising advantage.
# StratML helps you demonstrate progress toward systemic change even when wins are not purely legislative or judicial.
Systemic change is cumulative and often nonlinear. A StratML performance plan helps you break it down into:
* Outputs (actions taken)
* Outcomes (shifts in systems, behaviors, institutions, culture)
* Indicators (signals of change short of big wins)

This gives you a credible, structured way to communicate progress to funders between major milestone victories.
# Many forward-leaning public-interest, government, academic, and civic-tech organizations are already using it.
If you’d like, I can connect you with several people who have published their plans in StratML or are incorporating it into internal planning and reporting. They represent:
* federal and local government agencies
* nonprofits
* academic programs
* standards bodies
* civic-tech initiatives

They can give you a sense of how useful the approach has been for them, and what it has enabled that wasn’t previously possible.
# A “performance report” doesn’t need to be complicated.
At its core, it contains:
* your mission (why you exist)
* your goals (what you are trying to change systemically)
* your objectives (what you aim to achieve within each goal)
* your performance indicators (how you will recognize meaningful progress)
* actual results (what happened)

It’s not meant to create extra work—it’s meant to reduce it by giving you a repeatable way to articulate progress to donors, partners, and policymakers.
# StratML supports fundraising because it strengthens your narrative of credibility and impact.
When donors see a clear, measurable plan—expressed in a transparent, open-standard format—they are much more inclined to fund the work. They gain confidence that the organization knows where it’s going, how it measures success, and how it learns from experience.

If helpful, I’d be glad to walk you through a short example or help render your current strategic plan in StratML so you can see how it works in practice.

==== - It directly answers the money question: clarity → trust → funding. ====
* It avoids technical jargon and emphasizes practical benefits.
* It offers real introductions without overwhelming detail.
* It defines “performance report” in plain language.
* It implicitly positions StratML as a fundraising and strategy-execution tool, not a tech toy.

If you’d like, I can also tailor a more conversational or shorter version depending on the audience.