Editing Openai/695fcbfd-d43c-800d-95ba-4e4cdaba5ea6 (section)

==== How to niche Blimpy correctly ====

===== Step 1: Choose ONE hero problem =====

Examples (pick ONE):
* “AI calendar that plans your day automatically”
* “Inbox + calendar that actually talk to each other”
* “AI productivity OS for founders drowning in meetings”
* “Replace Slack chaos with structured async work”

Ask yourself:

: If Blimpy did only ONE thing perfectly, what would make someone sign up today?

That’s your wedge.

===== Step 2: Rewrite your homepage around that wedge =====

Your homepage should answer one sentence:

: “Blimpy is the best tool for X for Y.”

Everything else becomes:
* “Also works with…”
* “Integrated with…”
* “Powered by AI across chat, email, calendar…”

Example positioning:

: “Your AI Calendar That Plans, Reschedules, and Defends Your Day.”
: Chat, email, and automation are built-in — not bolted on.

Same features.
Totally different clarity.

===== Step 3: Niche down your first ICP =====

You don’t need to choose forever — just for traction.

Good early ICPs:
* Founders / solo builders
* Remote teams
* Knowledge workers with calendar overload
* PMs drowning in meetings
* Agency owners

Bad early ICPs:
* “Everyone”
* Enterprises
* Students + teams + freelancers together

You want high pain, fast feedback, low switching friction.