Editing Openai/6964e057-648c-8003-9603-b6edfa32accd (section)

=== User: Design Brief ===
Design Brief
We are seeking a strong website cover (hero) image that represents our work on high-rise apartment construction projects in Western Australia, specifically within metro Perth construction sites.
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Project Context
•	Location Theme: Metro Perth, Western Australia
•	Environment: Active high-rise apartment construction site
•	Style: Clean, professional, modern, and credible
•	Target Audience: Developers, builders, project managers, and commercial clients
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Trades to Be Represented
The image should clearly and professionally communicate our three core trade offerings:
•	Plasterboard / Internal Walls & Ceilings
•	Flooring
•	Vinyl Flooring
These may be represented through:
•	Subtle visual cues (materials, finishes, tools, work-in-progress areas)
•	Multiple trade activities within one cohesive scene
•	Clean, staged construction progress (no cluttered sites)

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Visual Direction
•	No residential or home-style settings — commercial construction only
•	Preference for interior high-rise levels (corridors, apartments, shared spaces)
•	Tradespeople may be included but are not mandatory
•	If workers are shown, PPE compliance is required
•	Neutral, professional colour palette (construction greys, whites, concrete tones)
•	Overall look and feel should be premium, capable, and scalable
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Judging Criteria
Submissions will be assessed based on the following:
# Relevance to Brief
o	Accurate representation of high-rise commercial construction in Perth
o	Clear alignment with plasterboard, flooring, and vinyl trades
# Professional & Commercial Appeal
o	Suitable for a construction trade services website
o	Appeals to developers, builders, and project stakeholders
# Visual Clarity & Composition
o	Clean, well-balanced composition
o	Effective use of negative space for text overlays
# Brand Credibility & Quality
o	Premium, trustworthy, and capable visual impression
o	Scalable for long-term website use
# Technical Execution
o	Correct sizing, resolution, and responsiveness across devices
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Submission Requirements
•	1 primary hero image (desktop version)
•	1 mobile-optimised crop or variation
•	Optional:
o	Short explanation of concept (1–2 paragraphs)
o	Alternate layout or angle (optional but welcomed)
All submitted work must be original or properly licensed for commercial use.
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File Specifications & Dimensions
•	Desktop Hero Image:
o	Recommended size: 1920 × 900 px (minimum)
o	Aspect ratio: 16:9 or similar wide format
•	Mobile Version:
o	Recommended size: 1080 × 1350 px or 1080 × 1920 px
•	File Format:
o	JPG or PNG (high quality, web-optimised)
o	No watermarks
•	Resolution:
o	72–144 DPI (web-optimised)
o	Sharp and clear on large screens
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Usage & Ownership
•	Winning submission must grant full commercial usage rights
•	Image may be used across website, marketing materials, and digital platforms