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== gpt-5-2 == === User: So that is what the "weighted" results mean? === So that is what the "weighted" results mean? And thus it is supposed to be (aimed for) to be reasonably representative for the population? Short answer. === Assistant: Yes. === Yes. “Weighted” means the raw panel responses have been statistically adjusted to match the adult population on key variables (age, gender, region, education, etc.). The aim is approximate population representativeness, not a perfect mirror. === User: And how well does this approach work? === And how well does this approach work? === Assistant: Short answer: it works reasonably well for broad opinion levels, and poorly for fine-grained inference. === Short answer: it works reasonably well for broad opinion levels, and poorly for fine-grained inference. Tell it like it is: * Good at: - National-level percentages (± a few points). - Tracking trends over time. - Salient, well-understood issues with stable opinions. * Weak at: - Small subgroups (youth, minorities, niche political segments). - Low-salience or cognitively demanding questions. - Anything requiring behavioral accuracy rather than stated attitudes. * Core problem: Weighting fixes known demographics, not unknown biases. If politically interested, media-savvy, or survey-prone people answer differently—and they do—weighting does not fully correct that. * Empirical bottom line: YouGov-style panel surveys usually land within ~2–4 percentage points of high-quality probability polls on headline questions, but can miss badly when: - turnout assumptions matter, - opinions are socially sensitive, or - the issue is new or complex. Conclusion: Weighted online panels are good enough for population mood, not good enough for precise social diagnosis. Treat them as informed estimates, not measurements in the natural-science sense. === User: "YouGov-style panel surveys usually land within 2–4 percentage points of high-quality probability polls" === "YouGov-style panel surveys usually land within ~2–4 percentage points of high-quality probability polls" === Assistant: That rule-of-thumb is not marketing fluff, but it is also conditional. === That rule-of-thumb is not marketing fluff, but it is also conditional. Where the ~2–4 pp comes from (roughly): * Method comparisons by survey methodologists (e.g., work summarized by Pew Research Center) repeatedly show that well-weighted online panels (YouGov, Ipsos KnowledgePanel, etc.) often differ from probability-based telephone/ABS surveys by only a few percentage points on headline items (vote intention, broad policy support). * YouGov’s own election validations (UK and US) show average absolute errors in that range when turnout models are calibrated correctly. * Academic reviews (AAPOR, ESOMAR discussions) converge on the same finding: online ≈ probability, for toplines, after weighting. But the fine print matters: * The 2–4 pp figure applies to: - national aggregates - high-salience questions - experienced polling organizations * It breaks down when: - turnout is mis-modeled (US midterms, referenda) - questions are cognitively demanding or low-salience - subgroups are small or politically disengaged Bottom line (no sugar-coating): The statement is defensible as an average, not a guarantee. When these polls fail, they don’t fail by 1–2 points—they can miss by 10+ points. The method is robust but brittle: solid under the right conditions, unreliable when stretched beyond them. === User: give me primary sources for this === give me primary sources for this === Assistant: Here are primary, citable sources you can use to substantiate claims about how well YouGov-style online panels perform … === Here are primary, citable sources you can use to substantiate claims about how well YouGov-style online panels perform compared to probability polls: # Pew Research Center evaluation of online non-probability surveys (2016) * This is a primary methodological study commissioned by Pew that directly compares multiple non-probability online panels (including vendors like YouGov) with a probability-based panel and government benchmarks. It shows that some non-probability samples can be as accurate, and vendor choice matters for quality, and that weighting can reduce but not eliminate biases. Pew Research Center<ref>{{cite web|title=Pew Research Center|url=https://www.pewresearch.org/methods/2016/05/02/evaluating-online-nonprobability-surveys/|publisher=Pew Research Center|date=2016-05-02|access-date=2026-01-02}}</ref> Primary source: * Evaluating Online Nonprobability Surveys, Pew Research Center, May 2 2016 — detailed empirical analysis and bias comparisons between non-probability and probability samples. Pew Research Center<ref>{{cite web|title=Pew Research Center|url=https://www.pewresearch.org/methods/2016/05/02/evaluating-online-nonprobability-surveys/|publisher=Pew Research Center|date=2016-05-02|access-date=2026-01-02}}</ref> # YouGov’s own methodology documents * YouGov publicly discloses that its polls are conducted using non-probability online panels with active sampling and that results are weighted to align with population demographics. YouGov<ref>{{cite web|title=YouGov|url=https://today.yougov.com/about/panel-methodology/|publisher=today.yougov.com|access-date=2026-01-02}}</ref> Primary source: * YouGov Panel Methodology — explains active sampling and weighting to reflect demographic targets. YouGov<ref>{{cite web|title=YouGov|url=https://today.yougov.com/about/panel-methodology/|publisher=today.yougov.com|access-date=2026-01-02}}</ref> # Academic literature on non-probability vs probability sampling * Independent research on survey methodology shows non-probability samples differ from probability samples and that weighting reduces but does not eliminate bias. UB Konstanz OJS<ref>{{cite web|title=UB Konstanz OJS|url=https://ojs.ub.uni-konstanz.de/srm/article/view/7907/7094|publisher=UB Konstanz OJS|access-date=2026-01-02}}</ref> Primary source: * Lavrakas, P.J. (2022). Comparing Probability-Based Surveys and Nonprobability. Survey Research Methods (peer-reviewed). UB Konstanz OJS<ref>{{cite web|title=UB Konstanz OJS|url=https://ojs.ub.uni-konstanz.de/srm/article/view/7907/7094|publisher=UB Konstanz OJS|access-date=2026-01-02}}</ref> # Contemporary critiques and evaluations * Pew Research Center’s 2024 analysis shows weaknesses in online opt-in polls for certain groups — e.g., young people — highlighting that non-probability methods can mislead on sensitive questions unless methods are carefully tuned. Pew Research Center<ref>{{cite web|title=Pew Research Center|url=https://www.pewresearch.org/short-reads/2024/03/05/online-opt-in-polls-can-produce-misleading-results-especially-for-young-people-and-hispanic-adults/|publisher=Pew Research Center|date=2024-03-05|access-date=2026-01-02}}</ref> Primary source: * Online opt-in polls can produce misleading results…, Pew Research Center, March 5 2024. Pew Research Center<ref>{{cite web|title=Pew Research Center|url=https://www.pewresearch.org/short-reads/2024/03/05/online-opt-in-polls-can-produce-misleading-results-especially-for-young-people-and-hispanic-adults/|publisher=Pew Research Center|date=2024-03-05|access-date=2026-01-02}}</ref> # Secondary cross-references on pollster accuracy * Although not strictly methodological in nature, FiveThirtyEight’s pollster rankings compile historical performance of pollsters including YouGov, offering empirical evidence about relative accuracy over many elections. Wikipedia<ref>{{cite web|title=Wikipedia|url=https://en.wikipedia.org/wiki/FiveThirtyEight|publisher=en.wikipedia.org|access-date=2026-01-02}}</ref> Primary source: * FiveThirtyEight pollster ratings, FiveThirtyEight. Wikipedia<ref>{{cite web|title=Wikipedia|url=https://en.wikipedia.org/wiki/FiveThirtyEight|publisher=en.wikipedia.org|access-date=2026-01-02}}</ref> These sources provide empirical evidence and methodological documentation showing: * how YouGov conducts weighting and sampling, * that non-probability online panels can approximate probability samples on many headline measures, and * that performance varies by vendor, question type, and subgroup. YouGov’s methodology pages and the Pew Research Center’s study are the closest you’ll find to rigorous, primary documentation of how well these panels actually perform. === User: Do you think that the error rate is 4% when it comes to question regarding the Ukraine war? === Do you think that the error rate is 4% when it comes to question regarding the Ukraine war? Does such questions stand out in any way? === Assistant: Short answer: No, do not assume 4% error for Ukraine-war questions. === Short answer: No, do not assume ~4% error for Ukraine-war questions. The error is often larger and more asymmetric. Why Ukraine questions are special (and worse): # High moral loading / social desirability Ukraine questions trigger normatively “correct” answers (support Ukraine, condemn Russia). That inflates consensus and hides dissent. Weighting does not fix this. # Elite cueing and media saturation Opinions track elite framing more than stable preferences. That produces fragile opinions that shift with wording and news cycles. # Low personal cost, high abstraction Many respondents answer symbolically (“what position should my country have?”) rather than instrumentally (“what would I accept if it costs me?”). Symbolic opinions are noisier. # Cross-national comparability problems In multi-country polls, “support Ukraine,” “peace,” or “negotiation” mean different things in different political cultures. The topline hides this. # Hidden minority effects Pro-Russia, anti-NATO, or “stop aid” positions are often underreported, not randomly distributed. That biases results directionally, not just with random error. Bottom line: For Ukraine-war questions, treat ±5–8 percentage points as a more realistic uncertainty band, and be alert to systematic bias, not just sampling error. These questions do stand out—and not in a good way methodologically. === User: Go through 1 to 5 and for each point, ask whether they are likely to be skewed in favour of the current EU policy in th… === Go through 1 to 5 and for each point, ask whether they are likely to be skewed in favour of the current EU policy in the war, or against? === Assistant: Below is a directional bias check, point by point. === Below is a directional bias check, point by point. No hedging. ===== Skew: In favour of current EU policy ===== * EU policy is normatively framed as defending democracy, sovereignty, and international law. * Respondents know which answer is “respectable.” * Result: overstatement of support for Ukraine aid, sanctions, and hardline positions; underreporting of doubt, fatigue, or accommodationist views. ===== Skew: In favour of current EU policy ===== * European mainstream parties and media are unusually aligned. * Citizens often reproduce elite frames rather than independent cost–benefit reasoning. * Result: polls capture elite consensus, not latent public tolerance for deviation (e.g., negotiations, territorial compromise). ===== Skew: In favour of current EU policy (at first glance) ===== * Abstract support (“stand with Ukraine”) is cheap. * When costs are specified (energy prices, taxes, conscription, long war), support drops sharply. * Standard questions stop before that drop. * Result: symbolic over-support, masking conditional or brittle backing. ===== Skew: Mostly in favour of current EU policy, but unevenly ===== * In Eastern Europe, “support Ukraine” may mean existential security. * In Southern/Western Europe, it may mean general sympathy. * Aggregated EU-level figures overweight symbolic agreement and underweight divergent strategic meanings. * Result: a false sense of pan-European coherence around EU policy. ===== Skew: Strongly in favour of current EU policy ===== * Skeptical positions (anti-sanctions, neutralism, accommodation, Russia-sympathetic views) are stigmatized. * These respondents self-censor or choose softer options. * This is directional bias, not random noise. * Result: opposition appears smaller, weaker, and more fragmented than it is. ==== All five mechanisms skew systematically in favour of the current EU line on the war. ==== So: * If a poll says “60% support EU policy,” the true distribution is likely flatter, more conditional, and more polarized. * The biggest error is not variance, but missing dissent. These polls measure norm compliance under conditions of elite consensus, not stable democratic mandate. === User: And the original 2-4% refers to percentage units, right? === And the original 2-4% refers to percentage units, right? (Svenska: procentenheter) when the question is binary === Assistant: Yes. === Yes. The 2–4% refers to percentage points (procentenheter), not relative percent change, and it assumes a binary or near-binary question at the topline level.
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